We had our eye on the Scoreboard, not on our autonomy. In fact, we watched it carefully and it watched us, whether we comply with its commands in a low profile way à la Bohemia or a high profile conspicuous consumption way. Adamant that it has the real lowdown, and monopoly, on success, the Scoreboard’s propaganda and ads are everywhere. We learned about Scoreboarding from others, of course, and from movies, newspapers, magazines, television, the Internet, from the front of tee shirts and artfully placed designer labels.
Blitzed, bedazzled, bedecked, we could have been billboards ourselves. Think about the brands we buy and display; the taste, style, image and opinion we like to represent; the profiles we create for our social networks; the resumes we present to establish ourselves and the blurbs we write for alumni publications.